Millwork sells on quality, relationships, and trust before it sells on price, and that is built by watching the work happen. We built an ongoing content presence for Slabform Atelier, capturing the craft and the finished pieces, and put it in front of an audience that had never seen the shop floor. One piece of that content reached a client who had never heard of Slabform before, and it became the reason they closed a deal worth over $250,000.